Marketing is the process by which goods and services are introduced to consumers in the marketplace. It is affected by economic, political, social, cultural, and legal considerations. Marketing 11 is a course in which students will learn the role that marketing plays in both the business world and in their personal lives as consumers.
Students will develop fundamental skills in marketing research, including the study of market conditions and target populations. Students will also develop marketing strategies with which to meet customer needs. The marketing mix (price, product, place, and promotion) will be studied in detail. There will be a focus on the retail market.
Make sure you come to class prepared to work. Always bring with you
a pen or pencil and paper to write on. At times, you may be asked to bring
additional materials with you to class.
| Homework, projects : | 45 % |
| Tests | 45 % |
| Attendance | 10 % |
1. Advertising & Marketing
Checklists, Second Edition
Author : Kaatz, Ron
Supplier: National Textbook
Co. - NTC Publishing Group
4255 W.Touhy Avenue
Lincolnwood, IL
60646
2. Canadian Marketing in Action,
Third Edition
Author : Tuckwell, Keith
Supplier: Prentice Hall Ginn
Canada (Ont.)
1870 Birchmount Road
Scarborough, ON
M1P 2J7
3. Contemporary Marketing Plus,
Eighth Edition
Authors: Boone, Louis E.;
Kurtz, David L.
Supplier: Harcourt Brace and
Company Canada Ltd.
55 Horner Avenue
Toronto, ON
M8Z 4X6
4. Marketing, Canadian Edition
Author : Keegan, Warren...(et
al.)
Supplier: Prentice Hall Ginn
Canada (Ont.)
1870 Birchmount Road
Scarborough, ON
M1P 2J7
5. Media Messages: Using Video,
Print, Radio and Mixed Media
Author : Steele,
Louise
Supplier: Creative Curriculum Incorporated
#815 - 456 Moberly Road
Vancouver, BC
V5Z 4L7
6. State of the Art Marketing Research
Authors: Blankenship,
A.B.; Breen, George Edward
Supplier: National Textbook
Co. - NTC Publishing Group
4255 W.Touhy Avenue
Lincolnwood, IL
60646